Marketing is one of the most important think for small businesses but being able to be visible in the crowded world with a very small marketing budget can be hard. In this article, we have therefore listed 5 Free Ways to Market Your Small Business.
1. Email marketing
Email has shown to be the most effective digital marketing tactic. It is easy to do, it is cheap/free and it delivers the best ROI for your business. Create a newsletter and work to get lots of new sign-ups. Read How to get newsletter subscribers to learn all about how to get more subscribers for your newsletters.
There are lots of websites that can help you create a great email and the best part is that many of them are free. MailChimp is one example. This website allows small businesses to send marketing emails, automated messages and targeted campaigns to customers.
2. Leverage social media
How much effort should a service business put into social marketing? This is a question that is widely discussed by lots of companies today. The answer is, it depends! We know that is a bad answer but let us be more clear. If social media marketing has any affect on your company´s sales, image etc depends on:
1. what the company is offering
2. Is the company offering its services/products only within a small area or worldwide?
A company can still use social media even if they are just working within a small city or so to bring awareness but the biggest results will come if you are offering your services or products
A company can still use social media even if they are just working within a small city or so to bring awareness but the biggest results will come if you are offering your services or products worldwide because the spread of the people who are using social media are very wide.
All the way from China to Canada.
Social media channels have the following advantages in business:
- Gain valuable customer insights
- Increase brand awareness and loyalty
- Run targeted ads with real-time results
- Generate higher converting leads
- Provide rich customer experiences
- Increase website traffic and search ranking - learn how to get your Instagram url here.
- Find out what your competitors are doing
- Share content faster and easier
- Geo-target content
- Build relationships
- IT IS FREE!
Social media is generally free, easy to use and can help your business a lot. What is hard for an unexperienced person on social media is knowing to begin, how to post, what to post and how to grow. We have lots of tips to how you can grow your social media pages on the "Social media" headline.
This is another way among many other Free Ways to Market Your Small Business.
Find businesses/pages/influencer´s who share things in a similar niche as you and make collaborations with them. You can use coupon codes, social media or anything else. By collaborating with each other, you can expand your customer base by receiving some of their people and they receive some of your people.
You can also create an affiliate marketing program meaning that your company has affiliates that are supposed to market your company/ products, often with a coupon code so you can track if the affiliate attracts any sales. The affiliate then gets a share of the sold product (often as much as the coupon code is on).
For example the affiliate market your products and gives their followers a coupon code which gives the customer 10% off. Once the customer orders something with that code, the affiliate earns 10% of the sold product. You lose 20% of normal price, sure, but if it attracts more sales, then it sure is worth it. If you find people who are willing to market your products, then this can be a cheap and effective way to market your brand and products since often the affiliates satisfy with receiving your products.
If you find people who are willing to market your products, then this can be a cheap and effective way to market your brand and products since often the affiliates satisfy with receiving your products.
4. Offer coupons
Coupon codes can be a pretty handy tool to attract new customers and make your old customers come back. Come up with fun discount codes for your website every now and then and see your sales increase.
Giveaways on social media are great because of many reasons. Everyone loves getting something for free, right?. The truth is that the main reason why many people follow a brand on Facebook, Instagram, Twitter etc is to obtain a discount or to join giveaways when they show up. This is where you come in... Read the full article on how to arrange a successful contest here
Thank you for reading Free Ways to Market Your Small Business!